Package "Elegant"

Thing of the Month April 2016
Package "Elegant"

Verpackung für Kugelschreiber, schwarze Fläche, gefüllt horizontal und diagonal immer wieder mit dem Wort "elegant"

Package "Elegant", 1980ies © Collection Werkbundarchiv – Museum der Dinge / Photo: Armin Herrmann

Our Thing of the Month April is the package "Elegant" for ballpoint pens of the trademark "Famos" made by the producer VEB Schreibgeräte Neuruppin. The package is a good example for the use of script, typography and repetition as an grafical tool for the design of packaging. This and other examples can currently be seen in our special exhibition "Masse und Klasse. Graphic Design in the GDR".